对中国市场的无常变化,本土彩妆品牌及生产商的白炽化竞争,无论在价格还是品类上都面临很大压力。在金融危机之后的市场信心恢复期,彩妆给终端零售网点带来了全新的利润点和提升形象的筹码,彩妆品牌也因此进入了高速发展期。然而,商家将努力尽量减少价格上涨,并通过更加频繁的降价促销活动以吸引更多的消费群。生产厂商可根据市场出现的不同需求,尽早介入,抢占先机。未来的中国市场,商机无限。 Unusual changes in the Chinese market, incandescence competition between local make-up brands and manufacturers are under great pressure not only in prices but also in categories. In the recovery of market confidence after the financial crisis, make-up to the terminal retail outlets has brought a new profit point and raise the bargaining chip, make-up brand has thus entered a period of rapid development. However, businesses will strive to minimize price increases and attract more consumers through more frequent markdowns. Manufacturers can be based on the different needs of the market, early intervention, to seize the initiative. The future of the Chinese market, unlimited business opportunities.