消费主义是一种对物质的过分崇拜、占有和追求,并被视为人生目的的价值观念,根源于西方理性主义传统。他以高消费和符号消费为主要特征,瓦解了消费原有的价值和意义。本文从思想政治教育的视域对在一定程度导致人的异化、扩大社会消费的不公平、阻碍人的全面发展、冲击了人的主体地位、否定了劳动的意义等层面进行了批判,并尝试从目的、方式及内容等维度规约消费观以实现对消费主义的超越,进而帮助人们树立起理性、文明、可持续的消费观。 Consumerism is a value that overwhelms, occupies and pursues material and is viewed as a purpose in life, rooted in Western rationalist traditions. His high consumption and consumption of symbols as the main features, disintegrating the original value of consumption and meaning. From the perspective of ideological and political education, this article criticizes and attempts to alienate people, alienation of social consumption, impede the all-round development of human beings, impact on the dominant position of human beings, and negate the meaning of labor to a certain extent. From the perspectives of purpose, mode and content, the concept of consumption is adopted to regulate the concept of consumption in order to achieve the transcendence of consumerism, so as to help people to establish a rational, civilized and sustainable view of consumption.