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针对目前城乡市场连锁超市零售企业普遍存在物流配送“单向流通”运行的现状,分析了其形成的历史根源和存在的主要缺陷,提出了“双向流通”的主张,并就“双向流通”型企业组织模式的构建问题进行了求解,对政府在引导连锁零售企业推广城乡市场“双向流通”物流模式促进农村经济繁荣给予了政策建议。
Aiming at the current situation that the retail chain stores in urban and rural areas generally exist in the logistics distribution and one-way circulation, the historical roots and the main shortcomings of the formation of the retail chain in urban and rural markets are analyzed. The idea of “two-way circulation” The construction of “two-way circulation” enterprise organization mode is solved, and the policy recommendations are given to the government in guiding the retail chain enterprises to promote the rural and urban markets “two-way circulation ” logistics mode to promote rural economic prosperity.