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所谓新全球挑战者,是指那些能够突破大型或老牌跨国企业的全球壁垒,在某个行业或者领域获得快速成长、并取得领先地位的潜力公司。这些公司的挑战成功不仅在于它们实现了多大的业务规模、占有了多大的市场份额,也在于它们能够抢夺到多少的资源、多少的人才。并且,这股上升的势头有增无减,甚至遇到经济危机也不会让它们有任何退缩的意思——很有可能,危机过后,它们就能取代龙头老大。
The so-called new global challengers refer to those potential companies that can break through the global barriers of large or established multinationals and gain rapid growth and leading position in a certain industry or field. The challenge for these companies is not only the extent to which they have achieved significant business, how much market share they occupy, but also how much talent and resources they can snatch. Moreover, the upward spiral is on the rise. Even the economic crisis will not cause any retreat. It is quite possible that they will be able to replace the leading employers after the crisis.