企业需用大数据做个性化精准营销,用小数据对不同群体进行产品定位。2013年“大数据”在电商企业的成效给很多传统企业管理者带来前所未有的危机感,但更多管理者因对“大数据”不了解而感到无从下手。有些急于突破,寻求大数据供应商的帮助,结果发现针对性差难与自身对接。当然,有些传统企业自身具备大数据,欣喜之后却无奈发现大数据与传统业务相关度很低, Enterprises need to use big data to do personalized precision marketing, with small data on different groups for product positioning. In 2013, the effectiveness of Big Data in e-commerce business brought many traditional enterprise managers an unprecedented sense of crisis, but more managers felt helpless because they did not understand “big data.” Some are eager to break through and seek the help of Big Data providers. As a result, they find it difficult to connect with themselves. Of course, some traditional enterprises have their own big data, after the joy but found it difficult to find big data and traditional business is very low,