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编者按得青年者得天下。80后、90后已逐渐成为社会的中坚力量以及消费市场的主力军。打造青春品牌已成为传统电视媒体寻求突围的一种新生力量,力图在内容上创新,借助大综艺+IP电视剧模式获得在年轻圈层中的影响力;从市场的角度看,消费市场尤其是快消品消费市场正日益年轻化,品牌也在探索,试图找到一种与年轻人的对话方式。“青春”化的变革,势在必行。
Edited by young people in the world. After 80, 90 has gradually become the backbone of society as well as the main force in the consumer market. Creating a youthful brand has become a new force in the search for breakthroughs in the traditional television media, trying to innovate in content and gaining influence in the young world through the use of large variety + IP drama models. From a market perspective, the consumer market is especially fast Consumer consumer goods market is increasingly younger, the brand is also exploring, trying to find a way of dialogue with young people. “Youth ” change, it is imperative.