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2006年,一汽丰田汽车销售公司常务副总经理王法长完成内部教材《二轮定律——中国式的丰田营销》的写作(详见《汽车商业评论》2007年1月号文章《王法长:营销布道师》)。他这样解释写作的动机:年轻的FTMS营销体系面对市场的严峻挑战,必须从中国国情出发,发挥“现地现物精神”、坚持不懈地改善现状才能保持我们的青春活力。我们要把“TOYOTAWAY”中国化,中国化的“TOYOTAWAY”本店化。一汽丰田汽车销售公司总经理毛利悟在该书的序言中写道:拜托各位(经销店)董事长、总经理能够熟读《二轮定律》手册,并把它作为经营指南,应用于今后的经营管理中。丰田汽车公司主管中国事务的稻叶副社长则认为它是丰田固有文化“结合实际”的宝典。《汽车商业评论》从本期开始摘要选择该书的部分章节供读者诸君参考。能够将营销精要公开与业界分享,显示的是一个公司,一个经理人的气魄与胸襟。在此,感谢王法长先生,感谢提供支持的一汽丰田汽车销售公司。我们希望我们的努力能够对广大汽车公司和经销商有所帮助,让中国汽车工业在一个良性的竞争环境中日益强壮。
In 2006, FAW Toyota Motor Sales Executive Vice President Wang completed the internal textbook “second-round law - Chinese-style Toyota Marketing” writing (see “Automotive Business Review” January 2007 article “ ”). He explained the motivation for his writing: Young FTMS marketing system to face the harsh market challenges, we must proceed from China’s national conditions, to play “spirit of the spot is ”, unremittingly improve the status quo in order to maintain our youthful vitality. We should “TOYOTAWAY ” China, China’s “TOYOTAWAY ” of the shop. Ma Liwu, general manager of FAW Toyota Motor Sales Company, wrote in the preface to the book: Please, the chairman and general manager of each dealership can familiarize themselves with the “second-wheel law” manual and use it as a guide for business operation in the future Business management. Toyota vice president of Toyota Motor Corporation in charge of China is that it is Toyota’s inherent culture “combining reality” collection. The Automotive Business Review begins this issue with a selection of chapters of the book for readers to refer to. Being able to share the marketing essentials openly with the industry shows the courage and mentality of a company and a manager. Here, I would like to thank Mr. Wang for his support and thank you for your support of FAW Toyota Motor Sales Company. We hope that our efforts will help the majority of car companies and dealers and give the Chinese automobile industry a growing strength in a healthy competitive environment.