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2013年《中华人民共和国旅游法》的施行,给旅行社的发展带来了新的机遇和调整。中小旅行社面临着报价增高、利润降低、人才流失等困难,此外旅游电商的不断发展等原因使得旅行社必须要进行竞争战略调整。大型旅行社可以选择延长产业链、集团化发展等模式,而对差异化战略则更适合中小旅行社,通过旅游产品的差异化、服务差异化、管理差异化等方式进一步扩大自身的市场份额,在激烈的竞争中站稳脚步。
The implementation of the “Travel Law of the People’s Republic of China” in 2013 brought new opportunities and adjustments to the development of travel agencies. Small and medium-sized travel agencies face higher prices, lower profits, brain drain and other difficulties, in addition to the continuous development of travel e-commerce and other reasons makes travel agencies must be competitive strategy adjustment. Large-scale travel agencies can choose to extend the industrial chain, group development and other modes, while the differentiation strategy is more suitable for small and medium travel agencies, through the tourism product differentiation, service differentiation, management differentiation and other ways to further expand its market share, intense In the competition stand firm.