作为地方电视台,由于人力财力不足、规模不大,有时节目的传播效果不突出,上下都不满意。在一些大的宣工作中,上级部门认为舆论宣传深度不够,人民群众认为整天都是会议新闻、领导活动,太空洞。我们自己也不满意,认为出了力,效果却不好。最近,我台在迎接十六大的宣传报道中,较好地解决了这个问题,受到各方好评。我们最深的体会是:加强策划是提高新闻传播效果的一条重要途径。 As a local television station, due to lack of manpower and financial resources, the scale is not large, and sometimes the effect of the program is not outstanding, neither satisfactory nor inferior. In some major propaganda projects, the higher departments think the public opinion propaganda depth is not enough, and the people think that it is news, leadership activities and space holes all day long in the conference. We ourselves are not satisfied, think of the force, the effect is not good. Recently, our station solves this problem well in the publicity coverage of the 16th CPC National Congress and won the praise of all parties. Our deepest experience is: to strengthen planning is to improve the effectiveness of news media an important way.