广播,一个既古老,又时尚的媒体,但是,许多人都觉得,新媒体的到来,预示着广播电台这种传统媒体的消失,所以,在挣扎与求生存的力量驱使下,广播传媒,正在聚变。类型化电台,就是锁定特定听众,製作特定风格的节目内容,满足特定分众的喜好和需求,而一个电台因此所展现的节目内容和风格就是「类型」。经过联播网的串联后,现今市场的电台型态越来越偏向类型电台运作,尤其以音乐类型为主流。 Radio, an old-fashioned media, many felt that the advent of new media signals the disappearance of traditional media outlets such as radio stations, so that, driven by the power of struggle and survival, the broadcasting media is fusion. Type-based stations are designed to lock in specific audiences and produce program-specific content that meets the preferences and needs of specific audiences. The content and style of a program presented by a station is therefore “genre.” After the series connection of the network, the radio type in the market today is more and more favoring the type of radio stations, especially the type of music.