频道专业化的运行涉及到专业频道的传播理念、科学定位、品牌栏目的培育发展,栏目的设置以及频道资源的优化组合等问题。彭吉象教授的《电视专业化频道与品牌栏目》对该问题进行了实证性研究,对各电视台专业频道建设不无启发。 Channel professional operation involves the spread of the concept of professional channels, scientific positioning, cultivation and development of the brand column, column settings and the optimal combination of channel resources and other issues. Professor Peng Jixiang’s “television specialization channel and brand column” on the issue of empirical research, the professional channel of television stations are not without inspiration.