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《QQ炫舞》是腾讯游戏在2008年推出的一款强调休闲、时尚、交友的在线多人3D界面音乐舞蹈游戏,目前是音乐舞蹈网游市场的领导者,占有90%以上的市场份额。之前《QQ炫舞》曾面临市场变化的挑战,从2010年起,音乐舞蹈网游市场玩家规模呈现整体缩小的趋势,玩家流失频繁。出现这种现象的原因,一方面是玩家厌倦了此类游戏的玩法模式,另一方面是玩家被其他娱乐方式分流。因此,作为市场领导者的《QQ炫舞》,一直努力优化游戏。
“QQ Hyun Dance” is an online multiplayer 3D music dance game that emphasizes leisure, fashion and making friends launched by Tencent Games in 2008, and is currently the leader in the music dance online games market with over 90% market share. Before “QQ Hyun Dance” had to face the challenge of market changes, from 2010 onwards, music and dance online games market players showed the overall trend of shrinking the size of the player drain frequently. This phenomenon occurs because, on the one hand, the player is tired of the play mode of such a game, and on the other hand, the player is diverted by other entertainment modes. Therefore, as the market leader “QQ Hyun dance”, has been trying to optimize the game.