This paper analyzes the sensitivity to noise in BAM (Bidirectional Associative Memory), and then proves the noise immunity of BAM relates not only to the minimum absolute value of net inputs (MAV) but also to the variance of weights associated with synapse connections. In fact, it is a positive monotonically increasing function of the quotient of MAV divided by the variance of weights. Besides, the performance of pseudo-relaxation method depends on learning parameters (λ and ζ), but the relation of them is not linear. So it is hard to find a best combination of λ and ζ which leads to the best BAM performance. And it is obvious that pseudo-relaxation is a kind of local optimization method, so it cannot guarantee to get the global optimal solution. In this paper, a novel learning algorithm EPRBAM (evolutionary psendo-relaxation learning algorithm for bidirectional association memory) employing genetic algorithm and pseudo-relaxation method is proposed to get feasible solution of BAM weight matrix. This algorithm uses the quotient as the fitness of each individual and employs pseudo-relaxation method to adjust individual solution when it does not satisfy constraining condition any more after genetic operation. Experimental results show this algorithm improves noise immunity of BAM greatly. At the same time, EPRBAM does not depend on learning parameters and can get global optimal solution.