随着经济全球化的发展,商业特许经营模式成为企业降低成本,开拓市场的最佳路径之一,例如麦当劳、肯德基、沃尔玛等知名企业都在世界各地开设了自己的连锁店。对于一个品牌来说,这是一种非常高效的扩张方式,可以在不增加市场上店铺数量的前提下,为自己赢得更多的店面,进而扩大市场份额。对于创业者来说,加盟一家成功的连锁店,其成本要比完全新建一个店铺低得多。但是,商业特许经营中特许人与被特许人的法律义务关系要比普通的单个经营 With the development of economic globalization, the business franchising model has become one of the best ways for enterprises to reduce costs and develop new markets. For example, McDonald’s, KFC and Wal-Mart have opened their own chain stores all over the world. This is a very efficient way for a brand to expand its market share by winning more stores for itself without increasing the number of stores in the market. To start-up, to join a successful chain, the cost of a completely new shop is much lower. However, the legal obligations of franchisees and franchisees in commercial franchisees are more than those of ordinary single operators