民俗是人文旅游资源的重要组成部分,民俗旅游资源作为民俗旅游活动的主要客体,是发展民俗旅游的前提和基础。民俗旅游以鲜明的民俗品格、独特的文化内涵、浓烈的原始韵味、厚重的历史意蕴、显著的地域特征、淳厚的生活情调及丰富多彩的表现形式,对中外游客产生极大的诱惑力和感召力。目前,全国各地都在大力发展旅游业,旅游业之间的竞争日趋激烈,旅游热点层出不穷。在这种国内外旅游蓬勃发展的背景下,探析民俗文化与旅游发展 Folklore is an important part of humanistic tourism resources. As the main object of folklore tourism, folklore tourism resources are the preconditions and foundation for the development of folklore tourism. With its distinctive folk character, unique cultural connotation, rich original flavor, rich historical meaning, significant geographical features, honest life style and rich and colorful forms of expression, folk-custom tourism is of great allure and appeal to Chinese and foreign tourists force. At present, all over the country are vigorously developing the tourism industry, and the competition among the tourism industries is becoming increasingly fierce. Tourism hot spots are endless. Under the background of thriving tourism at home and abroad, it analyzes the folk custom culture and tourism development