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近年来,互联网得以快速发展起来,网络新闻作为一种新生的新闻体裁,其不仅需要遵循传统新闻的军事优势原则,同时还要掌握网络新闻的特殊性原则,这样才能更好的使网络新闻引起读者的关注。由于在网络新闻中标题的设置具有极为重要性,但当前部分网络新闻在标准设置上存在着概述不清、与事实偏离、关键词不能有效的反映主题等问题。文中分别从信息的精炼性、文字的清晰性及信息的分层引导等几个方面对网络新闻标题的设置进行了具体的阐述。
In recent years, the Internet has been able to develop rapidly. As a nascent news genre, the Internet news not only needs to follow the principle of military superiority of traditional news, but also has the special principle of online news so as to better enable the Internet news Reader’s attention. Due to the extremely important setting of the title in the network news, there are some problems in the standard setting such as the unclear outline of the standard setting, the factual deviation from the fact, and the key words can not effectively reflect the topic. This article elaborates the setting of the network news headline from several aspects such as the refinement of the information, the clarity of the text and the hierarchical guidance of the information.