在移动互联网营销行业,为什么要用交互式营销模式?交互式营销到底应该怎么玩?怎么样去和行业现状结合?这些都是互联网从业者应该去考虑的问题。在讨论玩法之前,我们首先要搞清楚交互式营销到底是什么,为什么会被越来越多的人提起。交互式营销不单是一种新的传播方式交互式营销不单是一种新的传播形式。交互式营销其实是将品牌传播、市场推广、销售渠道和用户群体都结合在一起,以各种好的方式,让传播链中每一个环节都参与进来,在销售中传播,在传播中销售,让消费者从被动的接受,到对品牌活动觉得有意思开始感兴趣到 In the mobile Internet marketing industry, why use interactive marketing model? Interactive marketing in the end should be how to play? How to go with the status quo of the industry? These are Internet practitioners should consider the issue. Before discussing the gameplay, we first need to figure out what interactive marketing is and why it is being said by more and more people. Interactive Marketing is More Than a New Way of Communication Interactive marketing is not just a new form of communication. In fact, interactive marketing is brand communication, marketing, sales channels and user groups are combined together, in a variety of good ways, so that every aspect of the communication chain are involved in the spread in the sales, sales in the spread, Let consumers from passive acceptance, to the brand activity is interesting to begin to be interested