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权威调查表明,网络电视平台日渐成为传统电视收视的重要补充及延伸,跟随用户媒介消费习惯的变迁,妮维雅、清扬、吉列、嘉士伯、KAPPA等知名品牌广告主,运用网络电视的强大传播力和营销力,与目标受众进行基于兴趣的互动沟通,成就“SEM体育娱乐营销”的新标杆。二战期间盟军曾成功实现战略转移,用诺曼底登陆开辟出第二战场,成为决胜的关键。今夏在同一块欧洲版图上,硝烟不止激战再起,这便是全球瞩目的德劳内杯之争——2012欧洲足球锦标赛。在当今多元化的传播趋势下,就这一关注度高,受众集中,影响力深远的大型赛事,体育营销同样面临着开辟“第二战场”的战略抉择。
The authoritative investigation shows that the network TV platform has become an important complement and extension to traditional television viewing. Following the changing media consumption habits of users, Nvidia, Chhnang, Gillette, Carlsberg, KAPPA and other famous brand advertisers use the powerful transmission power of network TV And marketing, and based on the interest of interactive communication with the target audience, the achievement of “SEM sports and entertainment marketing” a new benchmark. During the World War II, the Allies had successfully realized the strategic shift and opened up the second battlefield with the Normandy landing, becoming the key to victory. This summer in the same European territory, smoke more than fierce fighting resurgence, this is the world’s attention Draenei Cup Competition - 2012 European Championship. In today’s diversified dissemination trend, sports marketing is also facing a strategic choice of opening up a “second battlefield” for this large-scale event with a high degree of concern, audience concentration and far-reaching influence.