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零售业发展的历史表明,每一次经济大变动的时代都是零售业的变革与创新的时代。工业革命促使大规模销售的百货商店的诞生,20世纪30年代的经济危机又催生了低价的连锁超市。2009年,受全球金融危机的影响,我国经济增长速度放缓,消费品市场的增长也进入同期性下行拐点。国家出台了一系列以扩大消费为核心的大规模经济刺激政策。本文通过对国内零售业业态出现的新状况进行分析和探讨,试图寻求消费品行业企业积极应对之策,完成战略布局,实现利润最大化的企业目标。
The history of retail development shows that every era of major economic changes is an era of retail innovation and innovation. The industrial revolution led to the birth of large-scale department stores, and the economic crisis of the 1930s gave birth to cheap supermarket chains. In 2009, affected by the global financial crisis, China’s economic growth slowed down and the growth of the consumer goods market also entered the downward transition point of the same period. The state has promulgated a series of large-scale economic stimulus policies centered on expanding consumption. By analyzing and discussing the new situation of the domestic retail industry, this paper attempts to seek the corporate policies of the consumer goods industry to actively respond, complete the strategic layout and realize the profit maximization.