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从报纸的销售情况与受众群体上看,各大报纸之间一直存在着十分激烈的竞争。如何在同质化竞争中实现报纸新闻内容的突破,如何克服晚报新闻写作差异化不足的现状,已经成为各大报社努力探索的重要问题。
From the newspaper sales and audience point of view, the major newspapers there has been a very intense competition. How to overcome the homogeneity of the newspaper news content in the competition and how to overcome the lack of differentiation in the evening news writing has become an important issue that the major newspapers try to explore.