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近年来,酉阳县委、县政府对旅游业发展高度重视,响亮提出了“旅游兴县”战略,把酉阳全力打造成为中国西部“养生之地·休闲之都”。通过旅游品牌的创建,全面提升酉阳旅游的综合竞争力,提高精神文明水平,扩大对外开放程度,加速经济社会跨越发展。在提出“旅游兴县”发展战略的同时,必须对县域所拥有的发展旅游业所具备的一些优势、机会和存在的劣势、威胁等做出分析,然后确定旅游发展的对策。本文以酉阳县土家族苗族自治县为例,基于SWOT理论分析下,对其旅游发展对策作简要探究。
In recent years, Youyang county party committee and government attach great importance to the development of tourism, and loudly put forward the strategy of “traveling Xing County” to build Youyang into western China as a “health and leisure capital”. Through the creation of tourism brand, we will comprehensively enhance the comprehensive competitiveness of Youyang Tourism, raise the level of spiritual civilization, expand the degree of opening up to the outside world, and speed up the economic and social leaps and bounds. While proposing the development strategy of “Hingxian County”, we must analyze some advantages, opportunities, existing weaknesses and threats possessed by the tourism industry owned by the county, and then determine the countermeasures for the development of tourism. This paper takes Youyang County Tujia and Miao Autonomous County as an example, based on the analysis of SWOT theory, a brief exploration of its tourism development strategy.