品牌是一个国家综合国力和经济实力的体现。文化品牌是文化软实力的重要标志,体现了文化的核心竞争力。中国的文化产业要参与高层次的国际市场,就必须有一定知名度的文化品牌。搞好文化品牌塑造对文化产业有着巨大的提升和带动作用。通过对品牌作用的认识,了解文化产业品牌塑造的必要性,打造具有强大竞争力的文化品牌,弘扬中华文化,塑造名牌文化产品,让中华文化腾飞于世界文化之林。 Brand is a manifestation of a country’s overall national strength and economic strength. Cultural brand is an important symbol of cultural soft power, reflecting the core competitiveness of culture. To participate in the high-level international market, China’s cultural industry must have a certain well-known cultural brand. Doing a good job of cultural brand building has a tremendous role in promoting and promoting the cultural industry. Through the understanding of the role of the brand, it is necessary to understand the necessity of branding the cultural industry, create a strong and competitive cultural brand, carry forward the Chinese culture, create a brand-name cultural product and let the Chinese culture take off in the world culture.