受全球经济不景气和人民币汇率等外界因素影响,花卉出口市场呈现疲软态势。在出口量低速增长的同时,国内市场趋向理性,大众消费快速增长,个性化消费明显,消费人群逐渐从白领阶层扩展至普通百姓,花卉消费范围也从传统中心城市延展至二三线城市,甚至到经济发达地区的县市区或乡镇。与此同时,多样化花卉产品渐受追捧,差 Affected by the global economic downturn and the RMB exchange rate and other external factors, the flower export market showed a weak trend. At the same time that the export volume is growing at a low rate, the domestic market tends to be rational, the mass consumption is growing rapidly, the individual consumption is obvious, the consumer crowd gradually expands from the white collar to the common people, the flower consumption scope extends from the traditional central city to the second and third tier cities, Economically developed areas in counties and towns or townships. In the meantime, diversified flower products are increasingly sought after and poor