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在内有强龙纷争,外有猛虎抢滩的工业/商业用空调机市场,已经拥有相当知名度的广东省吉荣空调设备公司稳居潮头,其根本秘诀在于积极营造品牌优势,抢占大市场。 广东吉荣公司从一家作坊式机加工场,经过十三年的艰苦努力,如今已发展成为占地280亩,员1750人(科研人员占1/3),固定资产1.5亿元,年人均上产利税4万元,产品包括柜机系列、屋顶机系列、冷(热)水机组系列、空气处理机系列等四大类近千余规格。产品广为中央、国家机关、事业单位,特大型厂矿企业所选用,并出口中东、东南亚、非洲等国家和地区。 生产具有品牌优势产品的企业必定拥有不断创新的能力;对产品质量实施高标准管理的能力;使用户对售后服务满意的能力;保持卓有成效的广告宣传攻势的能力。优势的品牌产品必定会给企业带来较高的社会效益、经济效益及可持续发展的良好前景。吉荣的品牌战略正是围绕上述四大要素展开的。
There is a strong dragon dispute, with a tiger beachhead outside the industrial / commercial air conditioner market, already has a fairly well-known Guangdong Jirong air-conditioning equipment company steady forefront, the fundamental secret is to actively create a brand advantage, to seize the big market. After a thirteen years of painstaking efforts, Guangdong Jirong Company has now developed into an area of 280 mu with 1,750 staff (1/3 of scientific research personnel), 150 million yuan of fixed assets, Production and tax 40,000 yuan, products include Guiji series, roof series, cold (hot) water series, air handling machine series of nearly four major categories of more than 1,000 specifications. Products widely central, state organs, institutions, large factories and mines selected by the enterprises and exported to the Middle East, Southeast Asia, Africa and other countries and regions. Companies that produce branded products must have the ability to innovate; the ability to implement high standards of product quality; the ability to satisfy users with after-sales service; and the ability to maintain productive advertising campaigns. Advantages of branded products will certainly bring higher social benefits, economic benefits and sustainable development of good prospects. Jirong brand strategy is built around the above four elements.