论文部分内容阅读
经济的全球化与一体化,我们的商业企业面对新的发展机遇和有利时机,必须高瞻远瞩,具备“世界眼光”,惟此,才能在市场竞争白热化的现代经济中运筹帷幄,决胜商海。闻名全球的可口可乐公司,其销售的饮料约占全球所有汽水消费量的74%,该公司根据自己“全球第一饮料”的实力,采取新的战略形式——以“世界眼光”放眼全球,不惜一切占领世界市场。要想具备“世界眼光”,必须竭力培育出“三开”精神,即开明、开放、开拓。
With the globalization and integration of economy, our commercial enterprises must take a long-term perspective and have a “world-view” in the face of new development opportunities and favorable opportunities. Only in this way can we make the best use of the market economy in the modern economy where competition is intense. The world-famous Coca-Cola Company, which sells about 74% of all global soft drink consumption, has taken a new strategic approach based on the strength of its “world’s number one drink” - taking the “global outlook” Everything occupies the world market. In order to have a “world vision,” we must strive to cultivate the “three-opening” spirit of enlightening, opening up and opening up.