这个问题很多人可能会笑掉大牙,当然是所有产品都适合投放广告了。其实不然, 我们以电视和平面(报纸和杂志)为例,分析一下产品投放广告的理由。首先,产品的利润空间要足够支持广告费用,虽然说起来很俗,但是仔细分析却很有趣。8年前,摩托罗拉的传呼机曾经在中央电视台黄金时间投放品牌广告,“随时随地传信息”的宣传让传呼机产业蓬勃发展,也为波导积累了丰厚的财富。而今天, 不用说传呼,摩托罗拉2000元以下的手机都不会大做文章,我们在媒体看到的都是 Many people on this issue may laugh, of course, all products are suitable for advertising. In actual fact, we use television and print (newspapers and magazines) as an example to analyze the reasons why products are advertised. First of all, the product’s profit margin should be enough to support advertising costs, although it is vulgar, but careful analysis is very interesting. 8 years ago, Motorola’s pager had been put on primetime CCTV brand advertising, “spread information anytime, anywhere” propaganda for the pager industry to flourish, but also for the Wave has accumulated rich wealth. Today, it goes without saying paging, Motorola’s cell phone below 2,000 yuan will not make a big fuss, we see in the media are