论文部分内容阅读
在市场竞争激烈的环境中,要使自己的产品更有价值,占有更多的市场份额,取得更大的利润,并为社会创造价值,不仅要通过提升企业内部管理水平去改变4P,在此基础上,还需要进一步提升与企业利益相关者之间形成的共同价值,即2000年美国学者大卫·波特维提出的价值网管理。本文将价值网的分析和管理方法运用到中国饮料包装行业,让自己的企业积极与价值网上的设备商、制
In a highly competitive market environment, to make their products more valuable, possession of more market share, greater profits and create value for the community, not only by improving the internal management level to change 4P, in this Based on this, there is still a need to further enhance the common values formed with the corporate stakeholders, that is, the value network management proposed by David Potter, the American scholar in 2000. This article will be the value of the network analysis and management methods used in China’s beverage packaging industry, so that their own business and value online equipment manufacturers, the system