“策划”是近年来在商务经营活动中常见的名词,从经营点子,新市场的开拓,业务项目的争取,产品的销售到企业形象设计、公关活动的谋划、市场营销等都离不开策划,实践证明,策划在拍卖实践中的正确运用可以达到“四两拨千斤”的功效。 “Planning” is a term commonly used in business management activities in recent years. From the business idea, the development of new markets, the struggle for business projects, the sales of products to the design of corporate image, the planning of public relations activities, and marketing are all inseparable from the planning. It has been proved by practice that the correct application of planning in the auction practice can achieve the effect of “doing two things out of the box”.