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进入二十一世纪,行销趋向全球一体化,入世后,诸多世界性品牌,更将挟世界资源雄厚实力,丰富的行销经验等优势,进一步抢占本已竞争激烈的国内市场,国际知名企业普遍以品牌优势为核心,全力推出自己的品牌以“名声”先进入和占领市场,然后再设法挤掉中国原有的名牌产品,继而垄断和控制市场。“国货当自强”,本土品牌如何在更强劲的市场压力下,更复杂的竞争环境中谋生存、求生展、变壮大,持续稳定地成长并迅速适应国际市场和逐步成熟的中国市场,相信是本国品牌在新世纪相当长的一段时间需全力以赴去实践的课题。 在这场世纪之战中,我国品牌将
In the 21st century, marketing will tend to be globally integrated. After China’s entry into the WTO, many world-renowned brands will have the advantage of rich resources and rich marketing experience to further seize the already fiercely competitive domestic market. Internationally renowned companies generally The brand advantage is the core, fully launch its own brand to enter and occupy the market with “fame” first, and then try to squeeze out the original brand products in China, and then monopolize and control the market. “Chinese goods should be self-reliant”, how local brands can survive, survive and grow in a more complex competitive environment under more intense market pressure, and continue to grow steadily and quickly adapt to the international market and gradually mature Chinese market. I believe it is Domestic brands need to go all out to practice in a fairly long period of time in the new century. In this century battle, our country’s brand will