一、建筑企业的市场销售战略建筑企业的市场销售战略,是指建筑企业为谋求生存和发展,以不断提高企业市场占有率和获取最大经济效益及社会效益为目的,在综合分析和认真研究内部条件和外部竞争环境的基础上,所做出的总体行动计划。销售战略不等同于日常的经营活动…我们可称之为 First, the marketing strategy of construction companies The marketing strategy of construction companies refers to the purpose of building companies seeking survival and development, continuously increasing the market share of enterprises and gaining the maximum economic and social benefits, and conducting comprehensive analysis and careful research internally. Based on the conditions and external competitive environment, the overall action plan is made. Sales strategy is not the same as daily business activities...we can call it