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学习导向能帮助组织修正决策错误、避免思维锚定、统一成员价值观,进而促使企业突破现状,同时创造竞争优势。要出现上述良好的局面,学习导向则需要被制度化、活力化和社会化耐克的高层总是用相当多的时间给员工讲述企业故事。讲得最多的一个故事是:1972年的一天,耐克的创建者之一—鲍尔曼—正在吃华夫饼干,他突然联想到如果把鞋底也制成类似华夫饼干的格状表面,鞋与地面之间的摩擦力就会增大。于是,他把橡胶乳液倒入他太太用来做华夫饼
Learning orientation can help organizations correct mistakes in decision-making, avoid thinking anchoring and unify member values, thus enabling enterprises to break through the status quo and create competitive advantages. To appear the above good situation, learning-oriented needs to be institutionalized, dynamic and social Nike executives always spend considerable time to tell employees the story of the business. One of the most talked about stories is: One day in 1972, one of the founders of Nike - Bowerman - is eating waffles, he suddenly recalled that if the soles are also made into a waffle-like lattice-like surface, shoes The friction with the ground will increase. So he poured the rubber latex into his wife to make the waffles