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“擦边球”非奥运赞助商剑走偏锋点评成功远景/壹捌零/互通国际案例好医生药业/李宁/海尔/劲霸/北京银行/招商银行/金六福/雷速/水井坊2008年北京奥运会的举行,无疑是吸引人们眼球最多的一届体育盛宴,对企业来说更是将奥运营销当作一道必不可少的饕餮大餐,传播效果勿庸置疑,于是出现全球品牌企业共挤“奥运门”的现象,但其中能成功成为奥运赞助商的企业毕竟有限,想搭上奥运顺风车的企业则有成千上万。
“Edge ball ” non-Olympic sponsors sword go Polaris review success prospect / one 捌 zero / interoperability international case good doctor medicine / Li Ning / Haier / Rimula / Bank of Beijing / China Merchants Bank / JLF / Ray / Shuijingfang 2008 Beijing The holding of the Olympic Games is undoubtedly attracting people's attention the most sports feast of a year, the enterprise is the Olympic marketing as an indispensable gluttonous feast, the spread of the effect is beyond doubt, there is a global co-crowded brand companies “Olympic Games” phenomenon, but one of the successful companies to become Olympic sponsors after all, limited, want to catch the Olympic ride there are tens of thousands of companies.