随着经济全球化进程的推进,企业推介的翻译也就越来越显得重要。然而目前许多企业推介的翻译存在各种各样的问题,影响了企业对外宣传、招商等的目的。本文以德国功能翻译理论的目的论为依据,探讨了企业推介翻译存在的问题,并以具体案例为例提出了翻译的原则和策略。 With the progress of economic globalization, the promotion of corporate translation is also more and more important. However, there are various problems in the translation of many enterprises’ promotion at present, which has affected the purpose of external publicity and investment promotion of enterprises. Based on the teleology theory of functional translation in Germany, this thesis explores the problems existing in the promotion of translation in enterprises and puts forward the principles and strategies of translation on the basis of specific cases.