随着我国经济、金融体制改革的深化和市场化进程的不断加快,商业银行同业间的竞争日趋激烈,为抢占市场份额,增加市场覆盖率,实现银行利润最大化,提高银行综合竞争力,贷款营销显得至关重要,本文简单的总结了目前商业银行贷款营销的几点启示。 With the deepening of China’s economic and financial system reform and the accelerating process of marketization, the competition among commercial banks is becoming more and more fierce. In order to seize market share, increase market coverage, maximize profitability of banks, and enhance comprehensive competitiveness of banks, loans Marketing is crucial, this article briefly summarizes the current commercial bank loan marketing inspiration.