翻开1992年至1997年世界最有价值品牌的排行榜，6年中菲力普·莫里斯公司的万宝路有3年位于榜首，3年位居第二。1993年其品牌价值高达近400亿美元。尽管万宝路从1998年开始品牌价值大幅度下降，世界品牌价值排位也跌至第10名，但不可否认，万宝路仍是一个顶级世界名牌。在全球 Turning to the list of the world’s most valuable brands from 1992 to 1997, Philip Morris’s Marlboro was ranked at the top of the list for 3 years and 3rd place for the 6th year. Its brand value reached nearly 40 billion U.S. dollars in 1993. Although Marlboro’s brand value has dropped significantly since 1998, and the world’s brand value ranking has dropped to No. 10, it is undeniable that Marlboro is still a top-tier world brand name. Globally