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本书的独特性还在于,该书选取以复旦大学附属儿科医院为代表的行业若干危机事件处置的案例,作为理论的补充医疗行业是一种特殊的服务行业,它和每个人的切身利益相关。改革开放30多年来,伴随着医疗体系改革的逐步深入,民营医院、合资医院、外资医院悄然崛起,一种竞争、服务的理念带入医疗行业,老百姓感觉医院多了,看病贵了,医生态度好了。
The uniqueness of this book also lies in its selection of several cases of crisis handling in the industry represented by Pediatric Hospital affiliated to Fudan University as a theoretical supplement. The medical industry is a special service industry that is related to everyone’s vital interests . More than 30 years of reform and opening up, along with the gradual deepening of the reform of the medical system, private hospitals, joint ventures and foreign-invested hospitals have quietly emerged. A concept of competition and service has been brought into the medical industry. People feel more hospitals, see expensive hospitals, All right.