如果有人问我,作为一个编辑,你最近对新闻写作方面有什么想法? 我将不假思索地回答:首先拿出合格品来。何以如此?且听我道出几条理由。“质量品种效益年”和新闻界 1991年,我国的第一个“质量品种效益年”,新闻界在宣传上卖了很大力气。但是有一件事新闻界同仁似有同感,更需要开展一个“质量品种效益年”活动的恐怕是新闻界自己。新闻稿件“市场”,供大于求,可以说是绝对的“买方市场”。这一点有目共睹。通讯员的稿件难上,记者的稿件也难上。按理说这种市场环境是有利于促进新闻作品质量的提高的,但是令人奇怪的是,这种压力的正效应并不明显。一些人宁可用很大的气力去推销劣质品,而不愿意把这些力气花在提高产品质量上。于是,推来选去,常常只能用一篇相对好一 If someone asks me, as an editor, what’s your recent thoughts on news writing? I’ll answer without hesitation: first come up with a quality product. Why? And listen to me out a few reasons. “Quality Variety Benefit Year” and the Press In 1991, China’s first “Quality Variety Benefit Year”, the press sold a great deal of publicity. However, one thing the media feels is similar. I am afraid the press itself needs to launch a campaign on the Year of Quality and Variety. Press release “Market”, oversupply, can be said to be the absolute “buyer’s market.” This is obvious to all. Correspondents difficult to write manuscripts, journalists are hard to find manuscripts. It stands to reason that this market environment is conducive to improving the quality of news works, but what is strange is that the positive effect of such pressure is not obvious. Some people would rather use a lot of energy to sell inferior products, but do not want to spend these efforts to improve product quality. So, push to choose to go, often can only use a relatively good one