市场化的中国啤酒,不应仅强调高市场份额,而应是在竞争下的市场化赢利。没有泡沫的白酒,让企业与渠道商都赚得盆满钵满;啤酒企业的规模越来越大,企业的赢利却像白酒一样透亮。中国前十大啤酒巨头的行业集中度(CR10)超过70%,净利润总额还不及贵州茅台一家企业的零头(2012年133亿元)。中国啤酒从30年前的复兴到今天的规模化都很痛苦:2000年前一瓶啤酒价格比一瓶纯净水便宜。 Market-oriented Chinese beer should not only emphasize high market share but market-oriented profitability under competition. No foam of white wine, so that businesses and distributors have earned pours; beer business is more and more large, corporate profits are as bright as liquor. The industry concentration (CR10) of China’s top ten beer giants has exceeded 70% and the total net profit is less than the fraction of a Moutai company (13.3 billion yuan in 2012). Chinese beer from 30 years ago to the revival of today’s scale are very painful: a bottle of beer before 2000, the price is cheaper than a bottle of pure water.