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在新媒体环境下,网络媒体所产生的舆论引导力已然不容忽视,一个具有争议性的新闻事件只要在网络上进行传播,很快就能够得到大量网媒受众的响应,在短时间内形成强大合力,以至于影响事态发展。虽然任何媒介的传播都具有一定的自净能力,但是面对如此迅速、强大的网络媒体舆论引导力,还需要媒体从业人员及受众自身对这种力量进行思考,在掌握网络媒体舆论特点的同时,对该力量进行提升,促进网络媒体发展,进一步优化网络媒体的传播环境。
In the new media environment, the media guidance generated by the media can not be ignored already, a controversial news events as long as the spread of the Internet, will soon be able to get a large number of media audience response in a short time to form a strong Together, so that the impact of developments. Although the dissemination of any media has a certain self-purification capability, but in the face of such rapid and powerful media media guidance, media practitioners and audiences themselves need to think about such forces. While grasping the characteristics of online media, Enhance the power, promote the development of online media and further optimize the communication environment of online media.