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提升中国媒体的国际传播力,能够有效提升我国国际话语权,而拥有国际话语权是维护国家利益和塑造国家良好形象的重要保障。同时,提升中国媒体的国际传播力还能推动中国传统文化的传播和发展,提升媒体的国际影响力。因此,必须提升中国媒体的综合实力,以本国的实际发展为内容、以目标国受众的思维习惯为手段,用世界语言讲述中国故事。
To enhance the international communication power of the Chinese media can effectively enhance the international discourse power in our country. Having the international discourse right is an important guarantee for safeguarding the national interests and shaping the good image of the country. At the same time, enhancing the international communication power of Chinese media can also promote the spread and development of Chinese traditional culture and enhance the media’s international influence. Therefore, it is necessary to enhance the overall strength of the Chinese media and take the actual development of the country as the content, using the thinking habit of the target audience as a means of speaking the Chinese story in a world language.