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节庆旅游作为一种重要的旅游形式在塑造旅游地形象、增强对游客的吸引力,改善旅游地产品结构,增加旅游收入等方面都具有十分重要的作用。近年来,汉中也推出了诸葛亮文化旅游节、牡丹节、油菜花节、梨花节、柑桔文化节等节庆旅游活动。但汉中节庆旅游起步较晚,在发展节庆旅游的过程中暴露出了一些亟待解决的问题。有鉴于此,本文在分析汉中节庆旅游活动发展过程中暴露出的问题及其产生的原因的基础上,提出了相应的解决对策,希望能够更好的指导汉中节庆旅游活动。
As an important form of tourism, festive tourism plays an important role in shaping the image of tourist destination, enhancing attraction to tourists, improving the product structure of tourism destination and increasing tourism revenue. In recent years, Hanzhong has also introduced Zhuge Liang Cultural Tourism Festival, Peony Festival, Rape Flower Festival, Pear Festival, Citrus Festival and other festivals and tourism activities. However, Hanzhong Festival Tourism started late, during the festival tourism development revealed some problems to be solved. In view of this, on the basis of analyzing the problems exposed during the festival tourism development in Hanzhong and the causes of the problems, this paper puts forward corresponding solutions and hopes to guide Hanzhong festival tourism activities better.