八十年代,一股强劲的“公关风”由南至北,由沿海至内地,由企业至社会各个领域,吹遍整个中国大地。然而究竟什么是“公关”?时至今日仍然是仁者见仁,智者见智。一种常见的看法是把“公关”视同“公关小姐”,就是年轻漂亮,打扮入时,出入于高级宾馆、酒店,各种社交场合,周旋于觥筹交错之间,专门与男性客人打交道……,其实,这是对“公关”的曲解。然而,人们为什么会产生这种看法呢?究其原因,不外乎如下几点:第一,中国大陆自改革开放以来,一些海外商人到沿海城市经济特区投资经商,利用自己惯用的管理手段在 In the 1980s, a strong “public relations wind” spread from the south to the north, from the coast to the interior, from enterprises to all fields of society and across the entire Chinese land. However, what is “public relations”? Still benevolent people today, wise men see wisdom. A common view is that “PR” as a “PR”, is a young and beautiful, dressed in, out of high-level hotels, hotels, social occasions, go hand-in-hand at the staggered between, specifically dealing with male guests ... In fact, this is a misunderstanding of “PR.” However, why people have this view? The reason for this is nothing more than the following: First, since the reform and opening up in mainland China, some overseas businessmen have been investing in business in the special economic zones in coastal cities and using their own customary management methods.