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一、传播研究方法论大众传播学足一门交叉学科,它的研究范围非常广泛。在传播学的研究发展过程中,不断吸收了自然科学和社会科学研究的成果.并从中获得正确的理论、原则、方法和手段,从而逐步建立起自已的方法体系。这个疗法体系概括起来,有以下几种类别:从研究的内涵和范围看,可以分为宏观研究和微观研究。宏观研究指课题涵着内容带有较强的系统性和整体性,也指涵着区域广、涉及问题多的研究。宏观研究的着眼点是,传播媒介所体现的国家制度,民族意识,传播对社会、国家发展的影响,传播网络及传播秩序,传播控制等。
First, the dissemination of research methodology Mass Communication is a cross-disciplinary, its scope of study is very extensive. In the course of the research and development of communication science, it constantly absorbs the achievements of natural science and social science research, and obtains the correct theories, principles, methods and means to gradually establish its own methodological system. To sum up the therapy system, there are the following categories: From the connotation and scope of the study, can be divided into macroscopic and microscopic research. Macroeconomic research refers to the content of the subject with a strong systematic and holistic, also refers to a wide range of areas, involving many issues of research. The focus of macroeconomic research is the state system, national consciousness, the impact of communication on society and national development, the network of communication and dissemination, the control of communication, etc. embodied in the media.