在日益激烈的市场竞争下,商品种类繁多,同质化日趋严重,各企业品牌不同程度上都需要宣传自己;同时,在这样一个思想自由的时代,消费者对商品的要求也各有千秋。这对当代的设计师无疑是个很大的挑战,我们在做设计时,要遵循设计规律,深入理解并熟练运用五“W”设计思想定位。这是设计师必须具备的最基本的素质。 Under the increasingly fierce competition in the market, the variety of products and the homogenization are becoming more and more serious. The brands of enterprises need to publicize themselves to different degrees. At the same time, in such an era of ideological freedom, consumers have different demands on the products. This is undoubtedly a great challenge to contemporary designers. When we are designing, we must follow the rules of design, deeply understand and apply the five “W” design ideas. This is the designer must have the most basic qualities.