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出版业作为我国社会文化传播的重要载体,随着时代发展、科技进步、出版业转企改制不断深化,出版市场出现许多新变化,出版体制变化、出版形式变化、技术手段更新等都在不断变革和创新,出版企业面临不同的机遇和挑战,为了个更好的适应社会变化和发展需求,出版业必须在具有时代使命和文化坚守的基础上,以新发展理念有效推动营销出版工作的开展,从而求新求变,创造新的发展生态,做面向时代的出版人。
As the important carrier of the social and cultural communication in our country, the publishing industry has been changing constantly with the development of the times, the progress of science and technology, the deepening of the restructuring of the enterprises in the publishing industry, the emergence of many new changes in the publishing market, the changes of the publishing system, the changes of the publishing style and the updating of technological means In order to better adapt to the needs of social change and development, publishing industry must, with its mission of the times and its culture firmly adhered to, effectively promote the development of marketing and publication work with the new development concept, So as to seek new changes, to create a new ecological development, so that the publisher facing the times.