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作为全球的体育盛事,北京2008年奥运会不仅展示了中国的形象,更提升了我国的国际地位。同样,对于国内的家电厂商来说,奥运也是一个难得的营销机会和巨大的传播舞台。以国内的热水器市场为例,在奥运会期间,应用了海尔燃气热水器领先技术的奥帆赛火炬在青岛奥帆中心熊熊燃烧。中国五金制品协会张东立表示,这不仅是对民族品牌技术研发实力的有力的肯定,更是国产燃气热水器冲击高端市场,打破洋品牌垄断的最佳跳板。
As a global sports event, the Beijing 2008 Olympic Games not only demonstrated China’s image but also enhanced China’s international status. Similarly, for the domestic appliance manufacturers, the Olympic Games is also a rare marketing opportunity and a huge stage of communication. Take the domestic water heater market as an example. During the Olympic Games, the Olympic torch relay that used the leading technology of Haier gas water heater burned at Qingdao Olympic Sailing Center. China National Hardware Association Zhang Dongli said it is not only a strong affirmation of national brand R & D strength, but also the best springboard for domestic gas water heater to impact the high-end market and break the monopoly of foreign brands.