论文部分内容阅读
2004年雅典奥运会上,最具传奇色彩的国家莫过于中国。中国健儿第一次获金牌数达到32枚;第一次位居金牌榜第二位;第一次将获金牌的项目拓展到13项。电视机前也因此凝聚万众眼球,收视高峰连连刷新,带来了一年中广告主最期盼的收视黄金期! 根据CSM24城市测量仪技术调查数据研究发现,8月14日-8月29日奥运会期间,中央电视台平均市场份额超过47％,这一数字超过了2002年足球世界杯的收视份额;其中,8月14日凌晨2:00-5:00,中央电视台奥运开幕式市场份额达到81.78％;乒乓球男单决赛的最高市场份额超过40％。
2004 Athens Olympic Games, the most legendary countries than China. For the first time, Chinese athletes have won 32 gold medals; for the first time, they have been ranked second in the gold medal list; for the first time, 13 gold medals have been extended to gold medals. Therefore, the front of the television so many people gather the eyes of the peak ratings refresh again and again, bringing a year of advertisers look forward to the prime-viewing period! According to CSM24 city survey found that the survey data technology, August 14-August 29 During the Olympic Games, the average market share of CCTV exceeded 47%, which exceeded the audience share of the 2002 FIFA World Cup. Among them, at 2: 00-5: 00 on August 14, the CCTV Olympic Games opening market share reached 81.78% ; Table tennis men’s singles final highest market share of more than 40%.