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对于认识和把握传媒业态的发展而言,除了产业运作的客观数据、行业专家的逻辑分析之外,中国人民大学舆论研究所还提供了一种新的视角:基于智能化文本分析软件所采集的社会文本的数据视角,它可以科学可靠地反映社会眼中及话语中的传媒业态,为传媒业的自身关照提供了一个来自社会面的镜鉴。本研究以科学抽样的方式搜集了来自于2012年百度新闻和2012新浪微博(认证人群)中包含“传媒业”、“传媒产业”、“媒介业”、“新闻传播业”等任意关键词的关涉文本,通过词频分析后共得到新闻词汇21928个,平均词频13.4次,微博词汇
To understand and grasp the development of the media format, in addition to the objective data of industrial operations and the logical analysis of industry experts, the Institute of Media Research of Renmin University of China also provides a new perspective: based on intelligent text analysis software It can scientifically and reliably reflect the media format in the eyes of the society and discourse, and provides a mirror from the social perspective for the care of the media industry. This research collects information from “Baidu News” and 2012 Sina Weibo (Certified People) in 2012 including “Media Industry”, “Media Industry”, “Media Industry” and “Media Industry” in the way of scientific sampling. Communication industry "and other key words related to the text, through the word frequency analysis of a total of 21928 news words, the average frequency of 13.4 times, Weibo vocabulary