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近几年来,本市餐饮业一直处于白热化的竞争。特别是党的十八大以后,随着反腐倡廉力度的加大,具有一定规模的酒店餐饮依赖公款吃喝和高层消费来维系的营销之路基本被堵死,餐饮业如何拓展营销空间在很多经营者的心目中成了“明日黄花”;同时,餐饮服务模式的雷同、品牌的同质化等等一系列问题无异增加了行业竞争的难度。那么,餐饮业如何不断地改进经营方式,走出困境,赢得经营发展的主动权,是当前应该认真探讨的实际问题。
In recent years, the city’s catering industry has been in intense competition. Especially after the 18th CPC National Congress, with the intensification of fighting against corruption and promoting integrity, the marketing of hotels with a certain scale dependent on public funds for eating and drinking and high-level consumption has basically been blocked off. How to expand the marketing space in the catering industry is very large At the same time, the same pattern of catering services, brand homogeneity and so on a series of similar problems increased the difficulty of competition in the industry. So, how to continually improve the mode of operation of the restaurant industry out of the woods and win the initiative of business development is the actual issue that should be seriously explored at present.