汽车杂志已成为继IT和家居类杂志后又一个异军突起的行业传媒。由于定位区分不明显、读者群和内容有较多重叠,国内汽车杂志正上演一场旷日持久的“拉力赛”。其中汽车产品类杂志仍是主流,试车报告是汽车杂志树立行业地位屡试不爽的法宝,汽车服务类杂志则有较大发展空间。随着汽车进入中国家庭,中国正大步迈进“汽车时代”,汽车杂志也成为一种生活时尚杂志,看汽车杂志像家居杂志、旅游杂志、饮食杂志一样属于质量生活的一部 Auto magazine has become another industry media after the IT and home magazine. As the positioning is not obvious, readership and content overlap more, domestic auto magazine is staged a protracted rally. Among them, automotive product magazines are still the mainstream. The test report is a magic weapon for the automobile magazine to set an example in the industry and the automobile service magazine has more room for development. As cars enter the Chinese family, China is making strides toward the “automobile age,” and automobile magazines have also become a lifestyle magazine. They look at auto magazines like home magazines, travel magazines, and diet magazines as part of quality life